Email marketing

Email marketing

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Email marketing , email marketing , email marketing , commercial email or business email , is the sending of a commercial message directly using email . In its broadest sense, any email sent to a customer or potential customer can be considered email marketing. It typically involves using email to send advertisements, business solicitations, sales requests or donations, and is primarily aimed at building loyalty, trust, or brand awareness.

Email marketing can be done to purchased lists or a current customer database. In general terms, the term email marketing is typically used to refer to sending emails with the purpose of enhancing a company's relationship USA Students Email List with its current or former customers, generating customer and business loyalty, acquiring new customers or convincing current customers to purchase something immediately, and adding ads to emails sent by other companies to their customers.

Types of advertising
Email advertising can be carried out through different types of emails:



Transactional emails
Transactional emails are typically triggered by some activity between the customer and the company. To qualify as transactional or relationship emails, the email must have as its primary purpose "to facilitate, complete, or confirm a business transaction," along with a few other definitions.

The primary purpose of a transactional email is to convey information about the action that triggered it. However, because of Business To Business Mailing Lists their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to generate customer engagement: to introduce or extend the email relationship with customers or subscribers, and to anticipate and answer questions.

Direct emails
Direct email is a type of advertising that involves sending a single email to communicate a promotional message (e.g., an announcement of a special offer or a product catalog). Companies typically collect a list of customers or prospects' email addresses to send direct messages, or they may also rent a list of email addresses from service companies.

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